More than four decades ago, the State of South Carolina established its first international presence with an office in Europe. Today, S.C. Commerce has representation on the ground in five different countries, including China. Pictured to the right with Governor Henry McMaster are members of the China office -- Glen Wu, Zhao Le and Joseph Hsu. Recently, as part of our 'Getting to Know' series, we caught up with Zhao Le, the office's managing director.
Q: Year in and year out China remains one of South Carolina’s top investment and trade partners. What are some factors that contribute to this positive, mutually-beneficial economic partnership?
A: In recent years, China’s growing economy has led to increased demand for resources, such as labor and energy. These factors have made the Unites States more competitive for Chinese investment, especially for firms looking to increase their U.S. market share. With the constant increase in disposal income, demand of American products among Chinese consumers has also skyrocketed.
There are countless ties that contribute to a positive, mutually-beneficial relationship between the two countries. Both have rich textile and manufacturing histories, and both have loyal, skilled workforces. Moving forward, I see them growing even stronger, leading to an even more significant partnership.
Q: What are some of the aspects of your current role as managing director of the China office that inspire you the most?
A: I have a team of bright, young people. I like providing mentoring and coaching to my colleagues. Learning new things has always been a motivator for me. Every time we learn about a new industry, meet new people and connect them to South Carolina, it gives me great sense of achievement.
Q: What’s something that you’d like to see your office accomplish in 2018?
A: We participated in events and exhibitions in 16 cities last year. This year, we want to expand the reach to a wider geographical area with a broader industry range.
Q: What’s something about China and its business community that may surprise South Carolinians (business practices, priorities, cultural differences, etc.)?
A: Chinese businesspeople want to develop relationships with the people they buy and sell to. Normally, they spend a great deal of time discussing issues that are outside of business. While U.S. businesspeople value professionalism more, for the Chinese, relationships are generally more important. Chinese businesspeople often want to get to know the person they're doing business with and tend to prefer face-to-face interactions.
While this can slow down the pace of business, trust-building is a top priority in the Chinese business culture. Don't be surprised if a business partner asks you about your personal life, such as hobbies, political views, family or even your finances. This is a sign of interest, not an indication of rudeness or disrespect. It’s worth spending some time to prepare answers for those questions before going into a meeting.
And, on a lighter note:
Q: What book, movie or TV show could you not do without?
A: I love all good, touching stories. I’m watching “This Is Us” right now. I love it.
Q: What’s the best concert you’ve ever attended?
A: It was a concert by Jacky Cheung, a Hong Kong singer. Best singer, best choreography. Great entertainment.