New director to serve as the agency’s spokeswoman
COLUMBIA, S.C. – The South Carolina Department of Commerce today announced that Adrienne R. Fairwell has joined the agency as marketing and communications director. Fairwell will lead the Department’s strategic marketing and communications initiatives and serve as the agency’s spokeswoman.
A veteran communications professional, she brings 15 years of experience in developing long-range strategic and communications plans to create both awareness of agency topics and generate public support. Before taking this new role, Fairwell served as public information director for S.C. Department of Revenue and director of information services at the S.C. Department of Employment and Workforce.
Fairwell holds a bachelor’s degree in journalism and mass communications from the University of South Carolina and a master’s degree in human resources development from Webster University. She has earned the Accreditation in Public Relations (APR) designation and the Certified Public Manager professional designation. Since 2002, Fairwell has been an active member of the Public Relations Society of America, as well as the organization’s South Carolina chapter.